PRIMO are now a UKSCA Licensed Partner to deliver the L3 Diploma for S&C Trainers
Primo Performance Coaching
Delivering world-class coaching and education in sport, fitness, health and business
About Us
Who & What is PRIMO?
PRIMO Performance Coaching is the premier train-the-trainer business in the sport, fitness, health and exercise field. We provide our clients with world-class coaching and education courses to excel in their roles as strength and conditioning coaches, gym instructors, personal trainers and pitch-side sports first aiders.
We support C-suite level executives apply the principles and characteristics of high-performing sporting teams to the world of business and education and help the public develop strategies to support a healthier lifestyle.
Primo Performance Coaching Promotional Video
Mission Statement
Our goal is to provide clients with a premium performance coaching service that helps them achieve their fitness, lifestyle and business goals and to be the premium train-the-trainer provider in the sport and fitness sector.
Our Values
Primo – of top quality or importance. We strive to deliver the best service we can for our clients and we support our clients to be the best version of themselves.
Integrity – upholding honesty, fairness and ethical behaviour in all aspects of the business.
Accountability – taking responsibility for actions, decisions and outcomes and helping our clients do the same.
Inclusivity – we recognise and embrace the power that diversity brings to developing high-performing teams.
Playfulness – we champion playfulness through innovation, creativity and imagination.
Teamwork – we strive to develop collaborative partnerships with other relevant organisations to support our vision.
Tenacity – we won’t quit until we have achieved our goals and supported our clients to achieve theirs.
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